Strategic Plan + Branding Guidelines = White Paper
A White Paper is a one page summary that guides your business. It can help you define your business, understand it from a high level, and clearly focus on a direction. Use it as a reference tool when you need to make decisions, so that you stay on the path you've laid out.
While each White Paper differs depending on the business, many include similar components: mission & vision, target customer base, competitors, goals & objectives, brand elements, visual guidelines, and a plan of action.
This is a really helpful tool for a business owner.
A detailed White Paper starts at $350.